In the early 1990s, Sandy’s toy collection moved to the LCC skating rink, and people have been showing up, toy in hand to skate with Santa ever since. This festive tradition invites the community to donate new, unwrapped toys in exchange for a fun, family-friendly skate session with Santa Claus himself. CHM is incredibly proud to turn over $40,000 to $60,000 worth of toys every year. The toys collected are then donated to the Montreal Diet Dispensary, which distributes them to local children and families in need, helping to ensure a brighter holiday season for all.

“Our ‘Skate with Santa’ event has become a cherished tradition over the years, and we’re so proud to continue this unique way of giving back to our community,” said Sandy Milroy, President and CEO at CHM Communications. “For over 40 years, we’ve seen the incredible impact this event has, and we’re grateful to work with the Montreal Diet Dispensary to make the holidays extra special for those who need it most.”